The Boutique Studio Workshop
The Business:
Defining your business, to specialize or not.
Define your Style: Consistency:
Creating a Business Plan
Set your achievements
Setting your prices
Define and understand your market and ideal client
Business forms (tracking, communication, etc.)
Keep your ducks in a row Becoming a real business
Product Guide
Communicating with your Clients
Create your brand and your image
Promotion y marketing (referrals, events, social media, etc.)
Customer Service
Educating your Customers
Contracts
Copyright
The Photo Shoot
Pre prodution:
Understanding your clients needs
Planning the session: what to wear, location, props etc.
Props
Natural light vs artificial light
Production:
Creating Variety: close, medium, full
Photo shoot flow
the mood of the shoot, relationship between you and your models
Gear
Light
Adding Movement
Posing
The challenges and gifts of each location
Shooting inside, finding the light
Post production:
Backup
Culling images
Proofing
IPS vs Online Sales
Delivering your products. Packaging
Sharing images in social media